NEWS

Amazon Ads named “Publisher of the Year” at MMA SMARTIES India Awards 2025 for fourth consecutive year

MMA

October 13, 2025 | Shaunakraj Deshpande, Marketing Manager

Amazon Ads has been named as “Publisher of the Year” by MMA Global India at the SMARTIES Awards 2025, marking its fourth consecutive win. The prestigious annual awards recognize industry leaders, brands, agencies, and technology providers who leverage innovative technology to pioneer breakthrough approaches in modern marketing, delivering significant business impact.

In addition to the “Publisher of the Year” title, Amazon Ads secured seven awards across four categories:

  1. Customer (CX) / User Experience (UX) & Design
  2. Customer Journey Marketing - Lead Generation / CRM
  3. O2O / New Retail / Innovative & Tech Sales Channels
  4. Integrated Ecommerce Innovation & Live Streaming

This continued recognition underscores how Amazon Ads helps brands meaningfully connect with customers across their preferred touchpoints. Amazon Ads serves businesses of all sizes, providing tailored advertising solutions that support the entire marketing funnel—from driving brand awareness to consideration and purchase—while delivering valuable research and thought leadership.

Girish Prabhu, Vice President and Head of Amazon Ads India, reflected on the recognition: “Being named MMA SMARTIES India ‘Publisher of the Year’ for the fourth straight year is both humbling and validating. This consistent recognition from the digital marketing community reflects our core belief that true innovation begins with understanding our customers' needs. At Amazon Ads, we aim to help brands connect with audiences in increasingly meaningful ways at scale. This award is a testament to our drive to push boundaries and deliver solutions that generate measurable outcomes across the entire marketing funnel.”