Put your product knowledge to work with all-new Amazon Ads professional paths

We're excited to introduce four all-new professional paths designed specifically for today's marketing roles. These innovative learning experiences help you apply your Amazon Ads product knowledge to real-world scenarios through interactive, role-based training.

Available for free on Amazon Ads Academy, these dynamic paths deliver practical training through interactive scenarios that mirror your daily challenges. Each path takes less than two hours to complete, awards you a professional badge upon completion, and provides immediately applicable skills for your specific role.

Choose your path

Select from four specialized paths designed for key agency roles:

• The brand builder: perfect for brand managers and strategists focused on building and growing brand presence through Amazon Ads solutions.
• The performance expert: designed for digital specialists and campaign managers who drive and optimize advertising performance.
• The planner and the strategist: built for media planners and strategists who develop comprehensive advertising strategies and investment plans.
• The insights driver: crafted for analytics professionals who leverage data to drive strategic decision-making and campaign optimization.

Amazon's new learning paths arm our teams with practical skills to immediately apply strategies to active campaigns.

– JP Adams, Director of Commerce at WPP Media

Designed for impact

Each professional path delivers interactive scenarios based on real agency challenges, allowing you to apply Amazon Ads solutions to practical situations you face daily. Through role-specific strategic tools and approaches, you'll gain immediately applicable skills for your marketing specialty. These paths are ideal for marketing professionals with Amazon Ads certification experience who are ready to take their expertise further. Upon completing your chosen path and passing the focused assessment in just under two hours, you'll earn a professional badge that validates your role-specific expertise to clients, colleagues, and employers.