Your guide to Amazon Ads at Cannes Lions 2026

Five days, one coastline, and the conversations that will shape the rest of your year.

The Cannes Lions International Festival of Creativity returns to Cannes, France, from 22–26 June, 2026—and Amazon Ads will be there with a full week of programming, conversations, and experiences designed to spark bold thinking.

This year at Amazon Port, our content explores what happens when creativity, AI, and real-time signals come together to help brands build deeper connections with audiences. Across the week, we're digging into the topics shaping advertising's next chapter: how AI is amplifying human imagination rather than replacing it, how shifts in commerce are redefining the path to purchase, and how live sports and premium content are turning passive viewers into active, engaged fans. It's a lineup built around one idea: The best advertising starts with understanding people, not just reaching them.

Beyond the stage, Amazon Port offers networking, interactive activations, daily breakfast and all-day beverage service in our café, happy hours, and evening entertainment. Programming runs throughout the week, with sessions scheduled across all five days.

Here is everything you need to know before you meet us in the South of France:

What will I find at Amazon Port?

Hear from industry leaders, creative visionaries, and Amazon executives as they explore advertising's next era of creativity.

Time:

• Monday, June 22 | 8:00 a.m.–6:00 p.m. CEST
• Tuesday, June 23 | 8:00 a.m.–5:00 p.m. CEST
• Wednesday, June 24 | 8:00 a.m.–6:00 p.m. CEST
• Thursday, June 25 | 9:00 a.m.–6:00 p.m. CEST
• Friday, June 26 | 9:00 a.m.–2:00 p.m. CEST

Recharge with coffee, croissants, and conversation while making the connections that turn creative ideas into action.

Time: Available daily during Amazon Port hours

Step into the world of Prime Video, Twitch, Fire TV, and more—discover how Amazon's brands give advertisers the reach and relevance to connect with audiences wherever they stream, watch, listen, and shop.

Time: Open during Amazon Port hours

What sessions will Amazon Port be hosting?

2:00 p.m.–2:30 p.m.

Amazon Port - Plaza Stage

AI is changing how decisions get made. While traditional search remains the predominant way people shop online, conversational, AI-driven experiences can help interpret intent and guide outcomes. This shift introduces a new dynamic: how do advertisers reach shoppers when they aren’t just browsing—they’re being assisted?

11:00 a.m.–11:30 a.m.

Amazon Port - Plaza Stage

Sports are the world's greatest convener. But the way fans engage with them is transforming—from passive viewing to active participation, from national to global, from watching to truly understanding. Explore how cultural relevance, real-time intelligence, and storytelling are deepening fandom and turning viewers into experts, and what it means for brands trying to reach an audience that's never been more engaged.

2:00 p.m.–2:30 p.m.

Amazon Port - Plaza Stage

AI isn't replacing human creativity—it's amplifying it. But as AI becomes the most disruptive force in modern marketing, the real question isn't what the technology can do. It's what happens to creative work when machines can generate, iterate, and optimize at speeds humans never could. What does it mean for imagination and craft when AI functions as creative stimulus rather than just a production tool? How do we preserve human judgment in a world where machines can create? What role does intuition play when algorithms can predict what resonates?

12:30 p.m.–1:00 p.m.

Amazon Port - Plaza Stage

The most valuable creative businesses belong to people who've turned cultural fluency into commercial infrastructure. This session explores how to identify the right partners at the right moment, and what it means for marketers when the talent is the brand. For anyone rethinking how to create value in a world where creator equity matters more than your media spend, this is the masterclass.

How do I register?

Registration is now open. You don't need to be an official Cannes Lions delegate to attend Amazon Port. By registering, you'll have access to programming and activations throughout the week (22–26 June). Please note that attendance is subject to capacity limits and admittance is not guaranteed—we encourage you to arrive early to ensure access. Some events throughout the week are invite-only and not included in general registration.