Order a pizza or buy concert tickets: New Alexa+ Agentic Ads let shoppers purchase directly within an ad

Today marks the start of Prime Day, Amazon’s annual deal event exclusively for Prime members, featuring four days of must-buy deals on top brands. As well as being hugely popular with shoppers, it’s a time when advertisers also benefit significantly. During Prime Day week 2025, brands that employed sponsored ads saw, on average, 30% more units sold globally as a result of their advertising activity.

This year, more shoppers than ever will discover great deals via agentic and conversational experiences, including Alexa for Shopping and Alexa+. Advertisers will be part of those conversations, helping shoppers find and discover products through a range of ad formats including sponsored ads and Sponsored Products and Sponsored Brands prompts on Alexa for Shopping, as well as Conversational Ads on Alexa+. Learn more about the AI-powered conversational ad types available with Amazon Ads.

Today, Amazon introduces Alexa+ Agentic Ads—the first ad format that takes a customer from seeing an ad to completing a purchase entirely within the conversation, without ever leaving the ad. Order food, buy concert tickets, complete the task—all through a natural conversation with Alexa+.

Alexa+ Agentic Ads launches today with several partners, including Papa Johns for food ordering and artists Beck, Jill Scott, and Omar Courtz for ticket purchases to their upcoming shows. We will expand this offering to more brands and services in the future.

See how customers can easily order Papa Johns pizza with Alexa+ Agentic Ads.

Alexa+ Agentic Ads in action

Imagine you’re a music lover constantly asking Alexa to play your favorite tunes. You may prefer the upbeat, Latin Urban vibes of Omar Courtz, love the soul and R&B hits from Jill Scott, or enjoy the eclectic sounds of Beck. Now, ads for these artists’ shows can appear on your Echo Show. You can ask Alexa about the upcoming concert, check seat availability, get pricing, book the seats of your choice, and have your tickets delivered right to your Ticketmaster account without ever leaving the conversation.

Customers can buy concert tickets to Omar Courtz directly through a conversation with Alexa+.

An Alexa+ Agentic Ad moves customers from awareness to purchase within a single conversation -- helping Jill Scott fans select seat and order tickets seamlessly.

You might also be hungry on a Friday night and turn to Alexa for dinner ideas. You see an ad for Papa Johns pizza and kick off an order. Because of past conversations, Alexa knows your favorite pizza toppings and asks if you want to order a large pepperoni for a relaxing night in. Alexa can place an order on your behalf, all within the same conversation.

From ad to order, customers can get pizza delivered right to their door through a simple conversation with Alexa+.

Alexa+ Agentic Ads allow customers to view an ad, ask questions, review options, and complete a purchase, all through a simple conversation with Alexa.

“Customers are already turning to Alexa+ to discover and decide,” said Charlotte Maines, VP, Content and Advertising for Alexa. “Alexa+ Agentic Ads close the gap between intent and action—a customer can go from curiosity to a completed purchase in a single conversation. This is a simple and useful experience for customers and a great opportunity for advertisers to drive engagement and immediate purchase.”

The experience is available today on Echo Show devices.

Agentic experiences throughout our advertising offering

In addition to conversational and agentic ad formats, we also make it easier to create, launch, and optimize full-funnel campaigns using Amazon Ads AI-powered tools. This spans from Creative Agent, which produces professional ads in hours, to Ads Agent, which turns weeks of campaign setup and targeting into minutes, to the Amazon MCP server, which connects external AI agents to the Amazon Ads API via simple prompts with no custom coding required—lowering the barrier for advertisers to build agentic workflows that benefit from Amazon’s full campaign and measurement capabilities.

All of these agentic and conversational experiences are available today, and we will continue to innovate—across these and our wider offering—to drive impactful results and the best outcomes for brands.