Amazon Ads announces Upfront UK presentation at Outernet London on 7 October 2026

Piers Heaton-Armstrong, Vice President of Amazon Ads Europe, speaks about Amazon Ads full-funnel solutions

Amazon Ads announced it will host its annual UK Upfront presentation on Wednesday, 7 October, 2026 at 6:30 p.m. at Outernet in London.

The Amazon Upfront will highlight new ad tech solutions from Amazon Ads alongside Amazon’s upcoming premium entertainment and live sports portfolio, featuring a lineup of talent across Prime Video, Prime Sports, Amazon MGM Studios, Twitch, and Amazon Music.

The presentation will highlight how Amazon Ads is simplifying full-funnel advertising and helping brands reach audiences at scale. Through Amazon Ads, brands can reach 8 out of 10 UK households, while Prime Video delivers an average monthly ad-supported reach of more than 22 million viewers in the UK.

“We’re excited to return to the Outernet to showcase how brands can match premium content that viewers love with advertising that delivers real results,” said Phil Christer, Managing Director of Amazon Ads UK. “This year’s Amazon Upfront will show how we’re bringing together Amazon's entertainment portfolio — from Prime Video Originals to live sport — with the reach, signals, innovations, and ad tech that help brands connect with relevant audiences at scale, wherever they're watching."

Amazon has built Prime Video into a first-stop entertainment destination that connects customers with the programming they love. Prime Video offers an expansive slate of live sports and Original series and films from Amazon MGM Studios, including UEFA Champions League, Ride or Die, Elle, Off Campus, Project Hail Mary, Clarkson’s Farm, The Girlfriend, and Last One Laughing UK.

Prime Video also offers licensed movies and series, content from other services made accessible as an add-on subscription, free ad-supported streaming TV (FAST) live linear channels, and blockbuster movies and series to rent or buy.

UK advertisers can access even more premium streaming TV and audio from one place with Amazon Ads following new partnerships announced this year with key premium publishers including Channel 4, Premier Sports, Global Media and Octave, further extending Amazon Ads' ability to connect brands with engaged audiences across the UK.

With programmatic capabilities, Amazon Marketing Cloud, and agentic campaign and creative tools, advertisers can connect brand objectives directly to measurable outcomes across Amazon properties and premium publishers with simplicity.