Digital advertising refers to marketing through online channels, such as websites, streaming content, and more. Digital ads span media formats, including text, image, audio, and video. They can help you achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales.
The field of digital advertising is relatively young, in comparison to traditional channels such as magazines, billboards, and direct mail. The evolution of advertising isn't just about what the ads look like or where they appear, but also the ways they're built, sold, and measured.