Thanksgiving advertising ideas for 2023 that customers will gobble up
Thanksgiving weekend is one of the busiest shopping periods of the year—providing brands a unique opportunity to grow their businesses and engage customers. Learn tips and best practices from several successful global marketing campaigns to help maximize your advertising impact both in the U.S. and internationally.
Many brands begin developing their marketing plans in the summer (or even earlier) to help them fully take advantage of increased traffic and interest in the Amazon store during Thanksgiving weekend. Once a marketing plan is in place, brands may start to actively promote their deals and promotions up to one month in advance of Thanksgiving, or even offer sneak peeks and early-access discounts. Others choose to launch “surprise” sales and promotions, including flash sales, to help create a sense of urgency.
The American version of Thanksgiving (also known as American Thanksgiving) is a federal holiday in the U.S., traditionally thought to mark the occasion of a harvest feast involving English colonists and the people of Wampanoag in 1621. In its contemporary context, American Thanksgiving is known as a time for people in the U.S. to express gratitude for life’s blessings, gather with family and friends, and enjoy a celebratory meal that often includes roasted turkey, cranberry sauce, stuffing, mashed potatoes, and other homecooked recipes. Other countries around the world also celebrate seasonal holidays and shopping events (such as White Friday, in the Middle East) during this time.
American Thanksgiving takes place annually on the fourth Thursday of November. In 2023, it will occur on Thursday, November 23. Similar holidays take place around the world at around this time—including in Canada (which celebrates Canadian Thanksgiving every year on the second Monday of October), Germany (which celebrates Erntedankfest annually on the first Sunday of October), and Japan (which celebrates Labor Thanksgiving Day every year on November 23).
American Thanksgiving is observed across the U.S. and many of its territories. Other countries also celebrate their own versions of Thanksgiving, including Austria, Brazil, Canada, Germany, Grenada, Japan, Liberia, the Netherlands, Saint Lucia, South Korea, Switzerland, the U.K., and Vietnam.
In 2022, the average price for a complete Thanksgiving feast in the U.S. in quantities sufficient to serve a group of 10 amounted to $64.05.3
Black Friday is one of the busiest shopping days of the year, taking place the day after American Thanksgiving. It is known as a time when customers can take advantage of steep discounts and extended in-store shopping hours.
Black Friday takes place the day after American Thanksgiving. In 2023, it will occur on Friday, November 24.
Cyber Monday is a popular time for online retailers to offer special promotions, discounts, and sales, building on momentum from Black Friday. Most Cyber Monday deals are offered exclusively online, rather than in physical stores.
Cyber Monday takes place the Monday after American Thanksgiving. In 2023, it will occur on Monday, November 27.