Guide
Four ways to reduce friction to purchase on your Store
Stores allow you to showcase your brand and products in a multipage, immersive shopping experience. With Stores, you can help shoppers explore your full range of products and get to know your brand all within one location on Amazon. With the product collection tile, we want to give brands more flexibility in how you showcase your products and help shoppers browse and discover.
Product collection is a new tile found in Store Builder that allows brands to showcase curated, related groupings of products. Instead of listing ASINs in one product grid per page, a product collection allows brands to add up to five curated collections on the same page. Brands have the flexibility of grouping products by category, shopping interest, a new product line, or specific seasonal items that make sense for shoppers to find together. For each collection, brands can assign a unique lifestyle image and name to represent and visually engage shoppers as they browse.
With the launch of product collection, brands have a way to organize multiple groups of products on the same page within Stores. Product collection offers you the same great functionality as a product grid—including add-to-cart, quick shop, and the option to automatically hide out-of-stock products—while providing the flexibility to add up to five unique collections on the same page. Each collection can contain up to 60 products. Each collection requires an image and collection name, and there’s the option to add additional asset tags and collection descriptions.
Example of a product collection on a Store's subpage
Another way to add a product collection is by converting your existing product grids into collections with the built-in conversion tool. In Store Builder, select the product grid you want to convert, click “Change to product collection,” and follow the on-screen prompts. All that’s needed is an image and name to represent your collection.
Changing a product grid to a product collection
Like all content on Stores, product collection must be moderated before they become live to shoppers. Unlike other widgets on Stores, product collection will be moderated to ensure the individual content meets policy standards and ensure all the elements in a collection are logically related. To learn more about moderation policies for product collection, review our content acceptance policy.
Ready to add new collections to Stores? Update your Store or register here to get started.