Sponsored Display audiences is a display targeting strategy that uses Amazon shopping signals to help advertisers of all sizes grow their businesses and engage shoppers across the purchase journey—both on and off Amazon. Flexible controls enable advertisers to use self-service display ads to introduce products, engage new customers, and remarket with scale, helping existing Amazon Advertising efforts.
Sponsored Display audiences is available to sellers enrolled in Amazon Brand Registry, vendors, agencies, and technology providers in AE, CA, DE, FR, ES, IT, the UK, and the US. On average, the customer journey on Amazon is 6-7 days;1 display advertising helps engage shoppers throughout their purchase journey. For advertisers with an existing Amazon Advertising strategy, audiences can complement your efforts. We recently observed advertisers who combined display advertising strategy with Sponsored Products saw a 4% higher month-over-month sales growth than if they only used Sponsored Products.2