Product collection ad format
When choosing product collection you can promote multiple products from a landing page or lifestyle images of your choice. You can engage shoppers browsing on Amazon with ads that feature rich custom images to tell your brand story.
Custom images can include imagery representing your brand, or of your product in use or context, and can help drive engagement.
Note: If your Sponsored Brands product collection ad promotes one or fewer products, you’ll be required to add a custom image in your campaign creative.
Did you know?
From September 2020 – February 2021, we found that on average, campaigns that use a custom image in Sponsored Brands ads on mobile see a 2.2x higher click-through rate vs. campaigns that use only a brand logo and headline, with no products.*
Upon selecting your product collection, you’ll be asked to select a landing page and a minimum of one product to feature in your creative.
Your landing page options include your Store, a simple landing page, or a custom landing page. In these creatives, Amazon helps promote your deals by automatically displaying a new CTA with deals messaging.
When you select a product landing page, the page will also link your Store, where eligible. The page also incorporates lifestyle imagery from the ad to include an end-to-end branded experience.
We recommend linking to your Store to help shoppers explore your entire product selection and brand.
Note: If you select Stores as your landing page, you must have at least one product that displays the featured offer for your campaign to be active. The products you want to advertise must already be available in the Store.
If you’re a KDP Author or a Book Vendor, Sponsored Brands provides a landing page that offers rich brand experience for book discovery and shopping journey on Amazon. Your ads’ landing page enables a browsing and decision-making experience for book shoppers with features like highlighted books, reviews, summary, and other metadata about the product. The page will also link your Store, where eligible, and will also incorporate lifestyles imagery from the ad.