Lockscreen Ads1 allow you to promote your eBooks directly to the customers most likely to buy them. Engage readers with interest-targeted ads (i.e., target by genre) while they’re on their Kindle E-readers and Fire Tablets, making it easy for them to buy and download your titles.
1 Lockscreen Ads are only available in the US.
Full-screen ad on locked Kindle E-readers
Banner ad on the Kindle E-reader homepage
Full-screen ad on Amazon Fire Tablet in full-color display
When readers tap your ad, they are sent to your book’s detail page, where they can easily purchase and download your title.2
2 Readers with a connected device are directed to the eBook’s detail page. Readers with off-line devices are directed to a landing page.