Brands can streamline the path from inspiration to purchase by incorporating live commerce into their influencer marketing and online retail strategies. Livestream video allows brands to simultaneously share their brand story and interact directly with customers, answering their questions and giving them the information they need to feel empowered to purchase. Customers can shop as they watch from the interactive carousel that updates in real time as hosts interact with the products. Our Amazon-produced content features notable celebrities, influencers, and tastemakers who can lend credibility to branded segments, and we also supply distribution and reporting metrics to participating brands. Starting in 2021, we begun providing brands the opportunity to partner with influencers on livestream content to authentically engage their community of shoppers on Amazon.
Especially on Prime Day, Amazon Live offers brands the chance to amplify visibility of their deals while putting their unique brand stories front and center during Amazon’s biggest shopping event of the year. In 2020, the entirety of Prime Day was produced remotely, and our hosts and influencers interacted with products in their homes. We saw hosts’ closets transformed by top fashion brands, watched their real living rooms cleaned by the latest smart vacuums, and even traveled to an LA auto body shop to see cars detailed and shined in real time. Those authentic, real-life stories and demonstrations are continuing through this year too.
People are watching to learn, to escape, to have an enjoyable stream full of unique ideas. It's easier to be sold something from a friend than it is to be sold something from a salesperson.
Start with the basics
Begin with products you know and feel comfortable with and that are easy for you to talk.
Repeat key points to your viewers
Viewers can join at any time during your stream, so it’s important to reiterate key points that they might have missed.
Remember to have fun
It’s a friendly space, so be sure to engage with your viewers through the chat and make them feel welcomed, build a relationship with them, and encourage them to come back.