2022 key shopping events, in newly available countries
Amazon Ads has a global reach that spans the world over, with a wealth of countries you’re able to advertise in. Ads can help make more sales for your business, and there may be a chance you’re missing out on an opportunity to advertise in one of the countries where Amazon Ads solutions are newly available, such as Sweden or Singapore.
For example, if you are a brand who sells decorations and are currently advertising on amazon.co.uk, you could consider selling your product to shoppers in Poland, and start advertising on amazon.pl.
Advertising during key shopping events can be a great way to reach new audiences. The calendar below will help you incorporate these events into your advertising plan for the year.
Additional resources:
- Learn the 4 steps to succeed at selling globally, with this guide.
- How to run Sponsored Products campaigns, internationally, with this guide.
Using this calendar
This calendar will help you plan for important shopping events in newly available countries, so you can create and execute a local advertising strategy.
When building a local advertising campaign, apply the following best practices:
- Define an appropriate budget by reviewing your goals for the year. Work backwards from your performance goals; review this in line with your overall country budget and your local event budget (remembering to review our recommended minimum daily budget for that country). Then, create your budget for that country.
- Identify opportunities for your business during key events. Review the list below and identify the moments that are relevant to your brand and products. Curate a local campaign and launch it two weeks before the event to maximize your sales opportunity.
- Check in on campaigns to monitor how they are performing. You may find they need adjusting if they’re performing well, or equally, you may need to modify your bids or keywords if they are underperforming.
2022 event calendar for newly available countries
Filter based on country or key shopping event. For example, you may wish to see all events celebrated throughout the year in Singapore, or which of the newly available countries recognize Black Friday.
The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
| Relevant countries | Advertising period |
|---|---|
| United Arab Emirates | November - December |
| Saudi Arabia | November - December |
| Brazil | November - December |
| Turkey | November - December |
| Poland | November - December |
| Netherlands | November - December |
| Mexico | November - December |
| Australia | November - December |
| Sweden | November - December |
| Singapore | November - December |
A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days. Black Friday is also known as White Friday, Black Friday Week, Black Week, and Smiling Friday.
| Relevant countries | Advertising period |
|---|---|
| United Arab Emirates | November 25th - 28th |
| Saudi Arabia | November 25th - 28th |
| Brazil | November 25th - 28th |
| Turkey | November 25th - 28th |
| Poland | November 25th - 28th |
| Netherlands | November 25th - 28th |
| Mexico | November 25th - 28th |
| Australia | November 25th - 28th |
| Sweden | November 25th - 28th |
| Singapore | November 25th - 28th |
A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
| Relevant countries | Advertising period |
|---|---|
| Sweden | January 26th - February 14th |
| Netherlands | February 1st - 14th |
| Brazil | May 23rd - June 12th |
| Turkey | February 1st - 14th |
| Mexico | February 1st - 14th |
Mother's Day is a celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
| Relevant countries | Advertising period |
|---|---|
| Mexico | April 19th - May 10th |
| Australia | April 25th - May 8th |
| Brazil | April 18th - May 8th |
| Turkey | April 27th - May 8th |
| Poland | May 26th |
| Netherlands | April 22nd - May 8th |
| Sweden | May 1st - 29th |
Father's Day is a special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
| Relevant countries | Advertising period |
|---|---|
| Mexico | June 1st - 20th |
| Australia | August 22nd - September 4th |
| Brazil | July 25th - August 14th |
| Turkey | June 1st - 20th |
| Poland | May 26th - June 23rd |
| Netherlands | June 1st - 20th |
| Sweden | October 17th - November 13th |
A celebration observed on October 31st, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Dia de Muertos) is a two day holiday in Mexico (November 1-2) in which families remembered those that have passed.
| Relevant countries | Advertising period |
|---|---|
| Mexico | October 1st - November 2nd |
In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
| Relevant countries | Advertising period |
|---|---|
| United Arab Emirates | August |
| Saudi Arabia | August |
| Brazil | December |
| Turkey | August 16th - September 8th |
| Poland | August 23rd - September 6th |
| Netherlands | August |
| Mexico | August |
11.11 (representing the event taking place on the 11th November), also known as 'Singles' Day', is an unofficial holiday and shopping day that celebrates people who are not in relationships.
| Relevant countries | Advertising period |
|---|---|
| United Arab Emirates | November 10th -12th |
| Saudi Arabia | November 10th -12th |
| Singapore | November 11th |
There are important considerations when it comes to local advertising, including the following:
- Shopping habits, trends, and preferences can be different across each country, in every culture, and in different languages, so keep this in mind when setting up your advertising campaign.
- The quality of your product information and product detail pages can have a meaningful impact on your performance, so invest time and effort in producing high-quality campaigns.
- Recommendations and regulations are different in each country, so remember to adjust your minimum budget, and review the sponsored ads acceptance policy to comply with all applicable laws.
Visit our guide to find out more about advertising internationally.
1 2020 e-Commerce Payments Trends Report: United States Country Insights.
2 GDP per capita (Current US$).” https://data.worldbank.org/indicator/NY.GDP.PCAP.CD
3 Happiest Countries in the World 2022. World Population Review.com
4 United Nations Statistics Division: Saudi Arabia Population”.
5 Distribution of the e-commerce market in Latin America and the Caribbean in 2021, by country”. Statista
6 Ecommerce in Poland. E-commerce News.
7 One in four Polish e-consumers shop on foreign websites”. E-commerce News.
8 Egypt – Statistics & Facts. Statista.
9 Twenty countries with the largest population in mid 2021”. Statista.
10 Australia Post - Inside Australian Online Shopping - 2019 eCommerce Industry Report. Australia Post.
Singapore
Singapore is a sovereign island city-state in southeast Asia, with a digitally literate population, most of whom consume content via their mobile phones. It has a multicultural population; with four official languages, including, English, Malay, Mandarin and Tamil; however, English is the most widely spoken language and is the nation’s official language.
Key events: Lunar New Year, National Day, 11.11, Black Friday and Cyber Monday
Jan - Mar
- January 5 - February 15th - Chinese New Year: Chinese New Year, Spring Festival, or the Lunar New Year, is a festival that celebrates the beginning of a new year on the traditional lunisolar Chinese calendar.
Jul - Sep
- August 3 - 9th - National Day sale: Every year in August, the nation celebrates Singapore’s birthday. Around this time, it's typical for retailers to offer discounts and promotions, often tied to Singapore’s age.
Oct - Dec
- October 10th - 10.10: A shopping event that takes place in Singapore, also known as 'the Perfect 10 sale'.
- November 11th - 11.11: Also known as 'Singles' Day', is an unofficial holiday and shopping day that celebrates people who are not in relationships.
- November 25-28th - Black Friday, Cyber Monday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- December 12th - 12.12: A shopping event that takes place in Singapore, in December.
Turkey
Turkey occupies a unique geographic position, lying partly in Asia and partly in Europe. Interestingly, Turkey is the youngest nation in Europe, with an average age of 32.2, whilst 39% of the population is aged 24 or below.1 Turkish is the main language.
Key events: Spring Deals, Prime Day, Back to School, Smiling Friday, Last Deals of the Year
Local nuance: Black Friday is known as Smiling Friday
Jan - Mar
- February 1 - 14th - Valentine's Day: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
- March 21st - May 1st - Ramadan: A time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
Apr - Jun
- April 1-13th - Spring Deals: A seasonal sales event taking place during Spring, marking the start of the new season.
- April 16 - 23rd - Children's Day: Known in Turkey as the National Sovereignty and Children's Day. April 23rd is a public holiday in Turkey,` commemorating the foundation of the Grand National Assembly of Turkey. Turkey's founder, Atatürk, dedicated this day to all the children of the world.
- May 1 - 29th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- June 1 - 20th - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Jul - Sep
- August 16 - September 8th - Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Oct - Dec
- November 25 - 28th - Gülümseten Cuma (Smiling Friday): A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Last Deals of the Year: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
Sweden
Sweden has the world's fifteenth-highest per capita income2. It is well known for its music export, long summer holiday and residents enjoying the great outdoors. While English is widely spoken, Swedish is the official language.
Key events: Valentine’s Day, Christmas, Spring sale, Black Friday and Cyber Monday
Jan - Mar
- January 26 - February 14th - Valentine's Day: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
Apr - Jun
- April 1-13th - Spring Sale: A seasonal sales event taking place during Spring, marking the start of the new season.
- May 1-29th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Jul - Sep
- August 26 - September 14th - September sale: A key sales period in Sweden that takes place during the month of September.
Oct - Dec
- October 17th - November 13th - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- November 25-28th - Black Friday, Cyber Monday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Holiday Gift Store: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
Netherlands
A small but mighty country, the Netherlands is the second-most densely populated country in the European Union. The country has consistently ranked highly in the World Happiness Report3, with a good quality of life reported. While English is widely spoken, Dutch is the official language.
Key events: Sinterklaas, Holiday Money, Christmas, Valentine’s Day, Spring sales, Black Friday Week
Local nuance: Black Friday is known as Black Friday Week
Jan - Mar
- February 1 - 14th - Valentine's Day: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
Apr - Jun
- April 1-13th - Spring Sale: A seasonal sales event taking place during Spring, marking the start of the new season.
- April 22 - May 8th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- May 24 - 30st - Holiday Money: Marks the payment employees in the Netherlands receive from their employeers at the end of the fiscal year. It is sometimes called "the 13th wage," as it can be almost equivalent to an extra month's salary.
- June 1 - 20th - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Jul - Sep
- August - End of Summer Sale: A seasonal sales event taking place at the end of Summer, helping retailers sell the season's remaining stock and providing shoppers with deals.
- August - Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Oct - Dec
- October 1 - December 5th - Sinterklaas: A Dutch holiday, and primarily a children's event, where 'Sinterklaas' brings gifts to children on 'package night' (December 5th). Celebrations include gift-giving and buying Sinterklaas-specific candy.
- November 25-28th - Black Friday Week: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Holiday Gifting: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
United Arab Emirates (UAE)
An international hub, the UAE is one of the Middle East's most important economic centers. Its population of nearly 10 million consists of Arab, South Asian, East Asian, and Western expatriates. As such, various holidays and peaks are relevant and celebrated locally. English and Arabic are the main languages spoken.
Key events: Ramadan, Eid Al Fitr, 11.11, White Friday
Local nuance: Black Friday is known as White Friday
Apr - Jun
- March 21 - May 1st - Ramadan: A time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
- May 2nd - 5th - Eid Al Fitr: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
Jul - Sep
- August - Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Oct - Dec
- November 10 -12th - 11.11: Also known as 'Singles' Day', is an unofficial holiday and shopping day that celebrates people who are not in relationships.
- November 25 - 28th - White Friday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Holiday Gift Guide: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
Saudi Arabia
The Saudi economy is the largest in the Middle East and eighteenth-largest in the world.4 Saudi Arabia represents a hub for many foreign workers, though its population makeup consists of Arab and Asian expats. Arabic and English are the main languages.
Key events: Ramadan, Eid Al Fitr, 11.11, White Friday
Local nuance: Black Friday is known as White Friday
Apr - Jun
- March 21 - May 1st - Ramadan: A time for spiritual reflection and growth, to help those in need, and to spend time with loved ones. It's also a time when Muslims around the world fast during daylight hours for the whole month of Ramadan.
- May 2nd - 5th - Eid Al Fitr: A religious holiday celebrated by Muslims worldwide, marking the end of the month-long dawn-to-sunset fasting of Ramadan. Celebrations include charitable givings, gift giving, gatherings with family and friends, and festive meals.
Jul - Sep
- August - Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Oct - Dec
- November 10 -12th - 11.11: Also known as 'Singles' Day', is an unofficial holiday and shopping day that celebrates people who are not in relationships.
- November 25 - 28th - White Friday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
Brazil
Brazil has the highest number of online consumer sales in Latin America5. Interestingly, a third (34%) of Brazil’s large population is made up of a relatively younger generation (36 to 50 years of age), providing opportunity for online businesses. The main language that’s spoken is Brazilian Portuguese.
Key events: Consumer Week, Mother’s Day, Children’s Day, Black Friday, Christmas
Jan - Mar
- March 7 - 15th - Consumer Week: A sales event in Brazil to commemorate the World Consumer Rights Day. Retailers offer sales and discounts during the second week of March.
Apr - Jun
- April 18 - May 8th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- May 23 - June 12th - Valentine's Day: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
Jul - Sep
- July 25 - August 14th - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Oct - Dec
- November 25 - 28th - Black Friday, Cyber Monday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Christmas Gift Guide: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
- December - December Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Poland
Of the 38 million people living in Poland, 77% are Internet users, with 80% of them shopping online.6 The most-purchased products in the Polish digital sales sector were clothing and accessories, books, CDs, films, and multimedia.7 The main language is Polish.
Key events: Back to School, Spring Deals, Summer Deals Festival, Last Minutes Deals, Black Week
Local nuance: Black Friday is known as Black Week
Apr - Jun
- April 1-13th - Spring Deals: A seasonal sales event taking place during Spring, marking the start of the new season.
- May 26th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- Early June - Summer Deals Festival: A seasonal sales event taking place at the end of Summer, helping retailers sell the season's remaining stock and providing shoppers with deals.
- May 26 - June 23rd - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Jul - Sep
- August 23 - September 6th - Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Oct - Dec
- November 25 - 28th - Black Week: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Last Minute Deals: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
Mexico
Mexican online sales industry is growing quickly, aided by a young population spending hours each day on their smartphones. The country’s population is 128.8 million, making it the tenth-most populated country in the world.9 The main language that is spoken is Spanish.
Key events: Hot Sale, Buen Fin, End of Year Holidays, Black Friday and Cyber Monday
Jan - Mar
- February 1- 14th - Valentine's Day: A celebration of love and appreciation. Typically, gifts such as candy, flowers, and other presents are exchanged between loved ones.
Apr - Jun
- April 16 -30th - Children's Day: Commemorates the Declaration of the Rights of the Child by the UN General Assembly. It raises awareness of children´s rights and the need to protect the development of children.
- April 19 - May 10th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- Last week of May - Hot Sale: The biggest online sales event in Mexico. During Hot Sale, retailers and businesses offer discounts, deals, and promotions. With no fixed dates, the event usually takes place on the last week of May, and typically lasts five days.
- June 1 - 20th - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Jul - Sep
- August - Summer Back to School: In the lead-up to students returning to school, shopping for school supplies and apparel peaks, as pupils prepare for a new school year.
Oct - Dec
- October 1st - November 2nd - Halloween /Día de Muertos: A celebration observed on 31st October, the eve of the Western Christian feast of All Hallows' Day. Traditionally, people dress up, go trick-or-treating, and host costume parties. Day of the Dead (Dia de Muertos) is a two day holiday in Mexico (1-2 November) in which families remembered those that have passed.
- November 19 - 20th - El Buen Fin: A nationwide offline and online shopping event in Mexico, where businesses offer discounts and promotions across all categories. It occurs the weekend before Mexican Revolution Day, which is observed on the third Monday in November. Unofficially, it is considered the Mexican version of Black Friday.
- November 25 - 28th - Black Friday, Cyber Monday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Holiday Season: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).
Australia
Australia is an educated and predominantly wealthy population with great cultural diversity. This cultural diversity influences its consumers’ shopping habits and advertising expectations, with 62% of Australian consumers wanting to purchase from brands with diverse advertisements.10 Australia is also a digitally advanced country, on par with countries such as the UK and US. English is the main spoken language.
Key events: Christmas and Boxing Day, Mid-Year sales, Black Friday
Apr - Jun
- April 25th - May 8th - Mother's Day: A celebration of mothers, as well as motherhood, maternal bonds, and the influence of mothers in society. It is celebrated on different days in many parts of the world, most commonly in the months of March or May. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
- June - Mid-Year sale: The end of the Australian financial year kicks off a shopping event where stores offer discounts to shoppers, helping them get ready for the new season.
Jul - Sep
- Early September - Big Smile Sale: A newly launched Amazon shopping event that will takes place twice in 2022 (first in April, second in September).
- August 22nd - September 4th - Father's Day: A special day to honor fathers and celebrate fatherhood and paternal bonds, as well as the influence of fathers in society. Gift-giving is customary and shoppers typically start looking for a gift for their loved ones in the weeks leading up to the event.
Oct - Dec
- November 25-28th - Black Friday, Cyber Monday: A four-day-long sales event that typically follows Thanksgiving in the United States (usually the fourth Friday in November). It can mark the start of the Christmas shopping season. Some countries refer to the name of the event differently, and extend it for longer than four days.
- November - December - Christmas: The end of the calendar year, marked in December, and the beginning of a new year, in January, come with many celebrations. Typically, this holiday period is made up of the following key events, which individually celebrate with shopping sales, gift giving, and celebrations with family and friends: Christmas Eve (24th December), Christmas Day (25th December), Boxing Day (26th December), New Year's Day (1st January).