1. Create a deals page
During high-traffic events, many customers browse for deals. You can compile all product deals on a dedicated deals page in your Store. Depending on the size of your product inventory, you may choose between having a single deals page or one main deals page with subpages related to your product collections.
Single deals page
The layout for this option should be simple and straightforward, making it easy for customers to browse all active deals. The layout can be as simple as using your logo and having the word “Deals” appear below it, or a header with a Featured Deals widget below the navigation bar. We also recommend adding some interesting copy in the header—one line of text should be enough.
Example of a single deals page layout.
Deals page with deals subpages
The main deals page should serve as the home base for customers to access different deals by category. Approach the layout similarly to a single deals page. Below the navigation bar, you should have category tiles linking to each of the subpages that are part of the main deals page and include a Featured Deals widget containing all active deals. You can also highlight a selection of deals by putting the Featured Deals widget before the category tiles. We recommend including no more than eight ASINs here to avoid a long scroll.
The subpages of the deals page should also include a header and Featured Deals widget.
Example of a deals page with subpages.
How to help bring more attention to your deals page
Whichever deals page option you choose, we recommend having a category tile on your home page linking to the deals page right below the navigation bar for increased visibility. This serves as yet another entry point for customers to browse your active deals. In the navigation bar, we recommend that the deals page is placed right next to the homepage.
Highlight your best sellers in case you don’t have an active promotion
You can also highlight your best sellers during key sales events. Creating a best sellers page on your Store lets you conveniently place all your key revenue-generating products in one place. You can also take advantage of this space and highlight relevant product information about your best sellers with the use of video content for a more visually dynamic page.