Twitch is an interactive livestreaming service and global community where millions come together every day to create live, unpredictable experiences. These viewers are highly engaged, with 62% of viewers interacting with esports and gaming personalities daily1. To help brands better engage audiences in these important entertainment contexts, Sponsored Display is expanding to serve ads where audiences come to spend their time on Twitch—on channels, during a creator’s livestream.
Twitch channels are where viewers go to watch their favorite creator’s livestreams and chat with them in real time. Now, advertisers can use Sponsored Display audiences based on shopping and streaming signals, including custom built audiences (e.g. views and purchases remarketing) and Amazon audiences, to engage relevant Twitch viewers on these channels, in addition to the Browse tab and directory pages on Twitch. Display ads during the livestream are integrated seamlessly and serve in prominent, above-the-fold placements, allowing brands to help reach audiences without disrupting the streaming experience. All advertisers can leverage this easy-to-use, self-service feature to help tell their story. Just like any other Sponsored Display campaign, ads serving on Twitch support Sponsored Display’s creative customization capabilities including headlines, logos, and custom images. Additionally, advertisers can still bring their unique insights to their campaigns serving on Twitch by leveraging refinements such as brand, price, star rating, and Prime eligibility.