Golden Week is celebrated in Japan in April and May. The week of holidays is seen as an important break in Japan, similar to the New Year’s break in the US, for example, and it’s commemorated by locals and tourists alike. There are often advertisements including discounts and social media campaigns during this holiday period.
China also celebrates their own Golden Week in October, with additional Golden Week occurrences in the country happening around Chinese New Year and Labor Day or International Workers’ Day (May 1). It is also a holiday week in China, providing opportunities for relaxation, tourism, and vacations.