Product
Sponsored Products - Help increase product sales
Guide
Find out how sponsored ads can help your customers discover and engage with your brand and products.
Start using Amazon Ads to promote your products and create campaigns.
Already a registered advertiser? Sign in to launch your advertising campaign.
Drive more visibility, traffic, and sales for your business.
Looking to reach new, potential customers? Businesses of all sizes and budgets use Amazon Ads to help shoppers discover and engage with their brand and products. In this guide, you’ll learn how to register to advertise with Amazon Ads, set up your first sponsored ads campaign, and more.
These self-service, cost-per-click ads for individual product listings appear in shopping results and on product detail pages.
These self-service, cost-per-click ads for brands appear in shopping results and feature a custom headline, brand logo, and multiple products.
These self-service ads help businesses reach customers wherever they spend time, across the Amazon store plus thousands of apps and websites.
These free, multi-page brand destinations on Amazon feature your product portfolio and help tell your brand story.
These Streaming TV ads can help your brand connect with the right viewers, in the right time on streaming services like Freevee and Twitch.
Consider combining a mix of ad types to build a stranger advertising strategy. Our advertising solutions help you reach and engage customers at every stage of their journey─ from awareness to purchase and beyond.
To create the best shopping experience for customers, consider trying these few steps before you create your first ad. These guidelines will help you have a meaningful impact on your advertising performance and help you reach your advertising goals.
We recommend for new advertisers to start with Sponsored Products to help customers discover and purchase products that advertisers sell on Amazon. You can use automatic targeting, or manual keyword or product targeting. Sponsored Products ads appear within shopping results and on product detail pages, across desktop and mobile. Pay only when the ad is clicked, and you choose how much you’re willing to bid for a click.
First, you need to register to advertise.
Seller Central | Business and individuals selling products directly to consumers on Amazon’s marketplace. |
Vendor Central | Manufacturers and distributors invited by Amazon to sell their products directly to Amazon (wholesale model). |
Author Central | Authors and publishers who have books listed on Amazon. |
Kindle Direct Publishing | Authors and publishers who self-publish ebooks and paperbacks through Kindle Direct Publishing. |
Developer/Prime Video Direct/Video Central | Content creators, filmmakers, studios, and distributors: Choose this option to create Fire TV ads through Sponsored Display. |
None of the Above | Choose this option to advertise products that are “Shipped and Sold” by Amazon or Whole Foods. |
To create your first campaign, go to the advertising tab in the advertising console, then click the ‘Create campaign’ button. Next, follow these steps to launch your Sponsored Products campaign in minutes.
Marketplace | Minimum Daily Budget (local currency) |
United States | $10 |
Canada | $10 |
Mexico | MXN 200 |
Brazil | R$ 50 |
United Kingdom | £ 10 |
Germany | 10 € |
France | 10 € |
Italy | 10 € |
Spain | 10 € |
The Netherlands | 10 € |
United Arab Emirates | AED 40 |
Saudi Arabia | SAR 40 |
India | ₹ 500 |
Japan | 1,000円 |
Australia | 15 |
Singapore | S$15 |
Sweden | 100 kr |
Poland | 45 zł |
Turkey | 85 TL |
Egypt | 200 E£ |
Belgium | 10 € |
South Africa | R200 |
Build your advertising success on Amazon by using a combination of strategies.
We found that Amazon Sponsored Products can effectively increase traffic for a new product, especially through keyword targeting
— Wela Wen, EU Online Marketplace Team Leader, Anker
Your advertising reports provide a powerful way for you to understand your performance. Here’s a look at the reports available for Sponsored Products:
Don’t limit yourself to advertising only in your domestic marketplace, scale your business worldwide by advertising in multiple marketplaces. Advertising globally will help you increase and diversify your potential revenue streams by offering new products to untapped markets. Build your global presence and get your brand in front of international Amazon customers by advertising in all your eligible countries.
Note : South Africa is launching to domestic sellers and vendors only.
Currently available marketplaces to sell and advertise
For us, Sponsored Products has earned its place as an essential part of new product launches in each marketplace.
— Paul Grey, CEO, ExportX