Today, you may already be using any number of Amazon Ads products to engage your customers, as they’re shopping on Amazon and even when they visit other Amazon channels such as IMDb or even Fire TV. But what about when your customers browse non-Amazon channels, such as email, social media, or search publishers?
The fact is that the shopping journey today is complex, as 64% of shoppers use multiple channels when making a single purchase.1 After all, just think about how customers browse today. They shift between different devices and channels and sometimes use multiple simultaneously.
So, you can help ensure you’re engaging customers wherever they are in their journeys—whether they’re just discovering your brand, considering buying your products, or even make third, fourth, or fifth purchases—through your strategic brand presence across touch points. In fact, a recent study revealed that marketers that use three or more channels to reach their customers experience engagement and purchase rates 250% higher than those that rely on single-channel campaigns.2
With this in mind, we’ve put together three tips to help you plan and execute your cross-channel advertising strategies, so you can unlock full-funnel impact to help you grow your brand.