Diwali marketing

Get inspired by these 4 standout Diwali ads

Diwali is a holiday celebrated in India. It’s also known as the festival of lights, and it typically lasts for five days in October or November. It starts on November 1 in 2024.

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In 2024, Diwali will start on November 1. Diwali is a holiday celebrated in India, known as the festival of lights. It’s typically observed for five days, with a two-month lead-up to the festivities. For advertisers, it’s important to consider promotions for surrounding events leading to Diwali celebrations, not just on the day itself. The lead-up to holidays or big events can be a time to raise awareness of your brand or reach new customers, and it helps to start as early as possible with a variety of ads everywhere from in-person stores to social media. After identifying the key dates for launching and then promoting your campaigns, get started brainstorming ideas for ads that highlight the holiday or encourage customers to celebrate, for example.

Here, we’ve compiled some of the best Diwali ads to get you inspired for your holiday marketing, whether you’re creating advertisements for big brands or local businesses, and to help wish your customers a happy Diwali.

Case Study

Crompton Greaves is one of the leading manufacturers of consumer electrical products, and in 2021, they aimed to increase their consideration by October, coinciding with Diwali. They used a combination of display and search campaigns, helping gain both paid and organic views for their products. As one of the early adopters of Sponsored Brand video in India, they were able to reach relevant audiences and gain new customers during the high-sale Diwali season.


Case Study

In 2020, Nokia wanted to increase brand awareness for their 5.3 series on Amazon before Diwali. They sought to raise awareness and reach consumers who were primarily looking for a smartphone replacement. By leveraging display ads on, including a “Notify me” call to action (CTA), they were able to improve conversion rate (CVR) and return on ad spend (ROAS) versus their 2019 campaigns.


Case Study

Tanishq, a division of Titan Company, is a popular jewelry brand and one of the largest in India. During the Diwali festive season in October and November 2020, they wanted to create a campaign to inspire customers to visit their physical stores. Tanishq used Amazon DSP campaigns to reach shoppers in eight cities: Mumbai, Chennai, Vishakhapatnam, Coimbatore, Indore, Bhubaneswar, Jaipur, and the Delhi National Capital Region. The campaign helped increase store walk-ins delivered by digital campaigns during the season, as well as reduce the cost-per-store visit.


Case Study

Dettol is one of India’s leading brands in the home and personal hygiene space, and they wanted to raise awareness of a new product during Diwali in 2021. The Dettol and Amazon Ads teams worked together to build a full-funnel marketing campaign. They decided on an ad highlighting the appeal of the product for guests arriving at your home, and as a result, the campaign on helped drive an uplift in detail page views for the product during the Diwali festive season versus the pre-festive period.



What is Diwali?

Diwali is a major holiday in India. It’s known as the festival of lights, and typically lasts for five days in October or November. Diwali celebrations usually begin with a festive period for several weeks before the start date.

When is Diwali?

Diwali starts on November 1, 2024.

When should I start advertising for Diwali?

It’s never too soon to start advertising for Diwali. The period for Diwali celebrations typically starts about two months beforehand, usually in September or October.