Within the finance sector, advertisers can use DCO to automatically create multiple ad versions for different audiences, helping to reduce production time and maximize conversions. For instance, campaign creative promoting a new credit card could dynamically adapt to audiences’ interests and usage, displaying travel-, home-, or entertainment-related messaging depending on what they’re likely to use the credit card for. It could also feature different benefits, such as loyalty points.
DCO is a particularly effective tool for financial services providers and retail banks, as it can adapt in real time to reflect continually fluctuating offers, rates, and promotions, allowing campaigns to instantly respond to marketing changes. It also allows financial services with a large footprint of local agents, such as insurers, to run localized campaigns.
Learn more about financial services advertising.