Guide
Build a brand: Immerse shoppers in your world with Stores
No design experience or code-writing required.
Customers want to discover new brands and learn more about the ones they’re buying from. Setting up a Store—a branded shopping destination on Amazon—increases the likelihood of customers getting to know (and love) your brand and buying your products. Bonus: You can build your Store for free without writing any code.
Here’s how to set up your campaign
Lay the foundation
- Sign into your advertising account.
- Go to Stores, then select “Manage Stores.”
- Click “Create Store.”
Put your stamp on it
- Enter your brand display name.
- Upload a high-quality brand logo—at least 400 by 400 pixels.
- Add the page meta description for your Store homepage.
Choose your building block
Select one template:
- Marquee template: Capture multiple subcategories in an organized way.
- Product highlight template: Promote specific products in your catalogue, like bestsellers or new launches.
- Product grid template: Display a large number of items.
- Blank template: Build your Store from scratch.
Personalize the layout
Showcase your product offerings by adding up to three subpages. Click “Add page” and choose from the template options.
- Tip: Group your products in an intuitive way, like by category or use case.
- Tip: Create an “About us” page to share more about your brand, such as your history.
- Tip: Your flagship product deserves its own sub-page that describes its benefits and shows customers how to use it.
Give it style
Include videos, images, text, and other features to bring your Store to life using the tile manager.
Make finishing touches
- Use the preview option to review your Store on mobile and desktop.
- Submit for publishing (moderation review can take up to 24 hours).