Amazon Marketing Cloud uses signals from advertisers’ Amazon Ads campaigns, such as ad impressions, ad clicks, and ad-attributed conversions. Before you start using AMC or any new signals, it’s a best practice to start by understanding what information is available for querying. Then, formulate the business question(s) you want to answer and plan your insight discovery process.
If you have access to the Amazon Marketing Cloud UI, you can download the signals catalog from the query editor. If you do not have access to the Amazon Marketing Cloud UI yet, advertisers with an Amazon DSP account can access the documentation here.