Amazon Ads best practices for authors

Why? As an author, you can create ads for eligible books that are published, claimed in Author Central, sold in the same marketplace where you plan to advertise, and follow Amazon Ads policies. For example, all advertising content must be appropriate for a general audience, and the book title, headline, text, or images must also be relevant and accurately represent the book advertised. Following these guidelines and policies will streamline your path to launching your campaign. Remember, just because you can sell your book on Amazon does not mean you'll be able to advertise it on Amazon.

Why? Advertisers who launch or update a Sponsored Products campaign in the US with no end date for the first time see an average 9.4% sales increase the next month, compared to those who don’t. This is an average of 17.8% in CA, 11.5% in the UK, and 7.5% in DE.² Review your campaign performance every two weeks. Many advertisers find it useful to set a calendar reminder to do so.

Why? Customers may be interested in your story but will select the format that is best for them (hardcover, paperback, eBook, etc.). You’ll want to track sales for each.

Why? Start with broad match to cast a wide net, and then move into using a mix. Advertisers in the US who start using phrase match keywords with Sponsored Products for the first time see an average 12.7% sales increase the next month compared to those who don't.³ Advertisers in the US who use exact match keywords for new or existing Sponsored Products for the first time see an average 9.1% sales increase compared to those who don’t.

Why? It can take 7-14 days for the sale of your advertised books to be attributed to a click on your ad, so it’s important to let the campaign run for a few weeks to see the results. Campaign performance can be reviewed from the campaign manager or from the reports tab. You can pause or restart a campaign at any time.