We've designed this guide to answer questions you may have about sponsored ads and Stores. How much do they cost? How long does it take to create a campaign? How does advertising help you to increase brand awareness and increase sales on Amazon?
If you'd like to learn about all the products we offer, visit our introduction to Amazon Advertising.
False: There’s no up-front fee to advertise, and no monthly fee either. When you create a sponsored ads campaign, you choose your own budget as well as the amount you want to bid for a click. You’ll only pay when customers click on your ad, and you’ll never be charged more than your bid amount.
False: Sponsored ads are designed to work with your individual budget. You’ll want to choose one that’s high enough to help you reach your goals, but that will vary from advertiser to advertiser. In general, you’ll see results—ad impressions, clicks, and sales—with a budget of just $10 (US) a day.
Our main piece of advice: Never set a budget you’re not comfortable with. You can always start smaller and then invest more as you find what works best for your business.
True: Sponsored ads are designed to fit every budget, and to give you full control over it.
With Sponsored Products and Sponsored Display, you’ll set a daily budget, or the maximum amount you want to spend on advertising per day. With Sponsored Brands, you have the choice to set a daily budget or a campaign-level budget, the maximum amount you’re willing to spend over the course of the campaign.
True: That’s right. You can always change your budget, no matter the reason.
If you set a daily budget, you can increase it or decrease it at any time. Note that you can only increase campaign-level budgets, so if you think there’s a chance you might want to lower your budget before your campaign ends, consider choosing a daily budget for more flexibility.
False: Sponsored ads are cost-per-click, meaning you’re charged only when a customer clicks on your ad.
How long does it take to create and launch your first advertising campaign? You might be surprised to hear that you can do it in a matter of minutes.
You might be thinking, “That’s great, but I’ve never created an ad campaign before. It’ll probably take me a lot longer.” Here are some things to know:
• Our ads are designed for everyone, meaning you don’t need to have any advertising experience to build them successfully.
• They’re schedule-friendly—it takes about 5 minutes to create a Sponsored Products campaign, and these ads launch almost instantly.
• You’ll find real-time information within campaign manager, where you’ll create your ads.
“I kept dancing around advertising because it seemed a little daunting. It turns out it was really easy, and I saw results almost immediately: my sales increased in my first 3 months of advertising.”
- Janice, US Amazon seller
“Our main business goal is to drive as much revenue as possible. Sponsored Products is super easy to use, and effective. You can measure how your ad spend is directly correlating with sales.”
- Matthew Clarke, US Amazon advertiser
Hear how current Amazon advertisers use sponsored ads to help attract more customers, increase sales, and meet their individual goals.
Popfunk case study
Popfunk changed the business model for the pop culture licensing industry when it became the first US company to print on-demand apparel—and again when they started selling on Amazon. Learn how sponsored ads, however, helped them see their biggest wins to date.
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