A definition: Digital + advertising = a form of marketing and advertising which uses the Internet to promote products and services to audiences.
Digital advertising is when you publish and promote content online, through a variety of different channels. Digital ads can take many different forms, including text, image, audio, and video.
Businesses advertise online to raise awareness of something, such as a product, a service, or a message. The goals with posting a digital ad is to drive those viewing the ad to take a specific action. This could be buying a product, or raising awareness of a brand or service.
Digital advertising can be an effective way to reach a wide, and specific, audience. As of April 2022, there was an impressive 4.65 billion* people using the internet across the world. That’s 63 per cent of the global population.