It’s time to evolve your advertising strategy
Amazon Ads offers a range of free and paid solutions to help you create a holistic advertising strategy and achieve your business goals. By using multiple ad types, you have the opportunity to reach more shoppers, make your brand stand out, build engagement, and potentially drive more sales.
Sponsored Products campaigns help you showcase your individual products so shoppers can find them more quickly when browsing on Amazon. For many customers, they also want to discover the brand behind the product. You can connect shoppers with your brand, and build lasting relationships with them, with Sponsored Brands.
Here are four benefits of using Sponsored Products and Sponsored Brands together:
In comparison to advertisers who only used Sponsored Products, advertisers who used Sponsored Brands and Sponsored Products together observed a 31% higher return on advertising spend (ROAS).1
1 Amazon internal data, WW, January 1–September 20, 2022