Holiday advertising includes campaigns and ads that run from approximately October to December, adjacent to seasonal events. Holiday marketing allows brands to share their discounts, deals, and campaigns with gift-givers and seasonal shoppers.
Holiday advertising is typically used to describe advertising during the fourth quarter of the year, primarily from November to December but also sometimes as early as October. These months are often considered the holiday season, a time known for major gift-giving holidays like Christmas, as well as major discount-heavy shopping days including Black Friday and Cyber Monday.
Holiday marketing campaigns can comprise any number of channels, from social media posts about gift guides and email campaigns advertising special discounts to display ads encouraging shoppers to consider your products for holiday gifts. Holiday marketing strategy is less about making holiday ads a specific way—or just making sure your website looks holiday-themed—and more about getting the right messaging to audiences when it’s relevant to them.
Many businesses consider the holiday shopping season one of the most important times of the year because it’s a peak shopping period. With so many shoppers ready to buy, holiday advertising can help your brand reach the right audiences.
Here are a few examples of successful holiday marketing campaigns from Amazon Ads customers to inspire you when it’s time to create your own holiday ads.