Holiday advertising

Holiday advertising is typically used to describe advertising during the fourth quarter of the year, primarily from November to December but also sometimes as early as October. These months are often considered the holiday season, a time known for major gift-giving holidays like Christmas, as well as major discount-heavy shopping days including Black Friday and Cyber Monday.

Holiday marketing campaigns can comprise any number of channels, from social media posts about gift guides and email campaigns advertising special discounts to display ads encouraging shoppers to consider your products for holiday gifts. Holiday marketing strategy is less about making holiday ads a specific way—or just making sure your website looks holiday-themed—and more about getting the right messaging to audiences when it’s relevant to them.

Many businesses consider the holiday shopping season one of the most important times of the year because it’s a peak shopping period. With so many shoppers ready to buy, holiday advertising can help your brand reach the right audiences.

If you’re ready to start planning your holiday ads, you can explore the solutions available through Amazon Ads. Businesses who sell on Amazon can get started on holiday marketing with sponsored ads (or refer to our holiday guide for books advertising). If you’re interested in holiday advertising with any of our managed-service solutions, contact an Amazon Ads account executive.