The Featured Offer is the section of the product detail page where customers can add items to their cart or buy now. When multiple sellers offer the same product, Amazon combines the offers into one product detail page, so we can present customers witht he best experience.
In order to advertise with sponsored ads, your product must be eligible to be the Featured Offer. Beyond that, we recommend choosing products that regularly display the Featured Offer to help maximize your visibility and sales. You can refer to your business reports in Seller Central or Vendor Central to see how often your products are the Featured Offer.
Taking these steps may help boost your chances.
Think of your product title as a way to make a first impression with shoppers. It will appear prominently in your sponsored ads creative, not to mention on your product detail page. An informative, easy-to-read title, around 60 characters long, lets shoppers quickly know key facts about your product, and can help encourage them to click on your ads and learn more about your item.
What should you include in your title? Consider the following:
Once a shopper clicks on your ad and goes to your product detail page, you want to provide them with the guidance they need to make an informed purchase decision. One way to help do this is by including at least three bullet points that give them a clear overview of your product’s key features: contents, uses, dimensions, operational considerations, age rating, skill level, and country of origin are all ones to consider.
Use these tips to craft your bullet points:
Let’s look at how KitchenSmart might write bullet points for its espresso machine:
When customers browse your product detail page, images can help capture their attention and educate them about what you offer. Include four or more images showing your product from different angles, highlighting important details and features, and demonstrating how it can be used.
Make sure your images are set against a plain white background and that your product fills at least 80% of the image area. Also, make your images at least 1000 pixels in height or width. Meeting this minimum size requirement enables the zoom function on Amazon, letting customers get a closer look at your products and potentially helping you make more sales.