If this title piqued your interest, perhaps you’re curious about adding Sponsored Products to your marketing mix, or maybe you're already a power user looking for tips to optimize your ads.
Customer-centricity is key to success, and your products need to be in the right place at the right time to so that interested customers can discover them. Now, let’s ask ourselves this: Are you reaching the right audience?
Say you’re an experienced advertiser managing all your Sponsored Products ads with manual targeting, but have recently got your products the Climate Pledge Friendly badge—it’s worth revisiting automatic targeting to reexamine the shopping terms your customers are using to find your products today. You might discover a plethora of new keywords you never imagined they’d use.