4 e-learning courses every new advertiser should take to get started with Amazon Ads
Ready to start your journey with Amazon Ads? Look no further than Amazon Ads Academy, a free resource that includes courses, certifications, boot camps, and videos designed to teach advertisers of all experience levels how to use Amazon Ads products and solutions. Registration is easy: simply visit Amazon Ads Academy to create a free account. If you already have an Amazon Ads account, you can sign up using the same email and password. Once you’re signed in, you’ll have access to all of our content.
To help you get started, we’ve curated a list of four essential courses for new advertisers below. Follow these courses in order to learn how to confidently launch and manage your first campaign.
The “Introduction to Amazon Ads” course takes you on a guided tour of all of Amazon Ads products and solutions. You’ll learn about our full range of advertising solutions and the ad types and placements that are available. Upon completion, you’ll understand how our products can help you reach various campaign goals, whether you’re looking to grow brand awareness, build consideration of your product, drive purchases, or increase loyalty.
Once you understand the Amazon Ads products and solutions that are available, we recommend zeroing in on one ad product. The best place to start is with sponsored ads, which includes Sponsored Brands, Sponsored Products, and Sponsored Display. The “Learn the fundamentals of sponsored ads” course will teach you common terms, features, and functionalities to help you effectively use sponsored ads. You’ll learn about relevant campaign targeting, setting up bids and budgets, and launching your first sponsored ads campaign.
It’s important to learn how to analyze your campaign’s metrics and reports after you’ve successfully launched your first campaign. Understanding and diving into the insights will help you assess your campaign’s performance and help you optimize and improve future campaigns. Complete the “Analyze sponsored ads metrics and reports” course to learn how to analyze metrics, navigate and select reports to view your insights, and understand sales attribution.
After learning to analyze your campaign’s insights, you’ll want to make strategic adjustments to your campaigns to help meet your goals. Take the “Learn strategies to improve sponsored ads performance” course to help you understand which insights are most impactful and how to make changes to your targeting, bidding, and budget strategies. This knowledge will also help you create and launch more effective campaigns.
These courses will kick off your journey with Amazon Ads, but there’s much more to learn along the way. You’ll find even more courses, certifications, and videos on Amazon Ads Academy to help your brand on its course to success.