Sponsored ads for KDP authors

In this series of courses on our learning console, KDP authors will learn about sponsored ads targeting, strategy, and optimization. Topics include types and placements, targeting methods, strategies to help meet your campaign objectives, and tips for making adjustments to optimize campaign performance.

For a more personalized experience on the learning console, please sign in with your Amazon Ads account email address.

After completing this learning path, you will be able to:

Select the appropriate ad type for campaign objectives
Understand targeting methods and strategies for your next campaign.
Evaluate keyword performance and make adjustments to bidding strategy
Recognition badge


Upon passing the courses in this learning path, you will be awarded a completion badge. Your badge can be shared on LinkedIn, Facebook, and Twitter. Continue your learning journey on the learning console, where you can gain advertising skills, knowledge, and certifications for all Amazon Ads solutions.