Global Overview helps Traditional Medicinals achieve a 99% video completion rate with Creative Agent

Goals

Traditional Medicinals partnered with their agency, Global Overview, to launch a streaming TV ad in weeks using Creative Agent—an agentic AI tool designed to help brands build TV-quality advertisements.

Traditional Medicinals didn’t have any existing product video assets. For many brands, that’s where momentum stalls. Video production can take months, requiring significant coordination that can delay upper-funnel activation. Their priority in working with Global Overview was speed.

The goal was to launch a fully AI-generated streaming TV ad in just weeks. Rather than wait for traditional production cycles, the team wanted to move quickly, go to market, and evaluate performance in a live campaign environment.

This was about unlocking video immediately and accelerating time to market.

Approach

Global Overview partnered with Amazon Ads during Creative Agent’s closed beta to understand how to get the strongest outputs from the tool. Global Overview’s approach was simple: test, learn, and optimize.

Rather than replacing creativity, Creative Agent became part of the creative team. A strategist and a single designer guided the tool and shaped prompts, refined outputs, and ensured alignment with brand standards.

The creative team was able to produce a streaming TV ad built with AI-generated visuals, paired with approved brand graphics and fonts.

Traditional Medicinals’ streaming TV ad

Creative Agent enabled the team to brainstorm concepts, generate multi-scene visuals, create voiceovers, and build a streaming TV-ready asset within one streamlined workflow.

The creative was grounded in a clearly defined audience segment: women ages 45–65 with children under 18, who are DIY-ers, enjoy home improvement projects, and have a strong affinity for tools and accessories.

Creative Agent translated this insight into visual storytelling at scale—demonstrating how agentic AI can turn a segmentation strategy into production-ready creative faster than traditional workflows.

Results

The campaign delivered strong performance. Viewers drove a 99% video completion rate (VCR) and a 40% purchase rate, staying through the entire ad and moving from streaming TV into exploration and purchase.¹

From concept to launch, the asset was delivered in just three weeks—including client review cycles. Performance matched Traditional Medicinals’ non-AI video creatives and validated Creative Agent as a powerful new way to produce high-quality streaming TV video.

Sources

Creative Agent is an early-stage product.

¹ Traditional Medicinals, 2026.