Using the power of the Amazon Ads API, Zeenk developed a unique halo study for Thrasio with a mechanism that examined the relationship between impressions from off-Amazon advertising channels to clicks by keyword on Amazon and resulting sales. Integrating with APIs allows multiple, unique systems to connect to one another through a series of request-and-receive API calls. This allows integrators to pull information and reporting from numerous systems, and connect the information for richer insights and analysis.
Before and during the halo study, Zeenk reviewed reporting information across Sponsored Products, Sponsored Brands, and Sponsored Brands video campaigns, using Amazon’s search-term report to measure the impact on branded keywords. This helped establish a baseline when it came to measuring the impact within the study. Zeenk ran the study for three months and completed a six-week pulse test by increasing off-Amazon advertising spend by 33% while keeping consistent advertising on Amazon.1