Skin Grip boosts conversion 15% and drives 3.7x higher CTR with Sponsored Products video

Goals

Turning product views into purchases requires more than visibility—it demands proof. This case study shows how one brand used video as a conversion strategy to demonstrate value at the exact moment shoppers decide to buy.

Individuals living with diabetes need their glucose monitors to stay securely in place while they live active lifestyles. Skin Grip manufactures strong adhesive tapes that keep monitors secured to the skin, allowing people with diabetes to exercise, swim, and pursue their favorite activities with confidence. Skin Grip competes in a category where trust is the primary purchase driver—customers are securing a medical device to their skin for over a week at a time, often through exercise, sweat, and water exposure. Product-benefit clarity, not just brand storytelling, is the key differentiator that closes the sale. While the brand had established a strong presence with Sponsored Products and Sponsored Brands campaigns, static imagery alone could not convey the full value of their products in action. The gap was not visibility—it was translating attention into purchase intent at the exact moments shoppers were making decisions. Skin Grip partnered with Incrementum Digital and Video Fresh to develop a video-forward strategy that would drive sales without inflating ad spend. With these Amazon Ads partners, Skin Grip leaned into both Sponsored Products video and Sponsored Brands video as complementary solutions: Sponsored Brands video to enable visual brand storytelling when shoppers are still exploring the category, and Sponsored Products video to meet shoppers already mid-search, directly linking to a single product detail page at the point of purchase.

Sponsored Products video on desktop view

Approach

For many brands, video ad placements are treated as a single creative deployed across multiple surfaces. Incrementum Digital and Video Fresh identified the gap in this approach: shoppers encountering the brand for the first time have different informational needs than those already evaluating the product mid-search. Closing that gap required a focused creative strategy that matched content to context, not just placement to budget. Rather than running one video asset across all placements, Skin Grip treated Sponsored Brands video and Sponsored Products video as distinct tools for distinct decision points. Sponsored Brands video creatives were built for early-stage discovery, establishing brand presence and telling the Skin Grip story at the first moment of search intent. Sponsored Products video used separate creative focused specifically on showcasing multiple product benefits and features—demonstrating how the adhesive tape performs under real-world conditions such as workouts, swimming, and extended wear while simultaneously highlighting comfort, durability, and skin-safe materials in a single viewing experience. Each video was designed not only to show the product in action but to communicate layered benefits that static imagery could never convey in a single frame. This was not a repurposed asset split across surfaces; it was creative built for each video format and its relevant shopper context. Skin Grip also leveraged Amazon DSP to extend reach programmatically and capture conversion across multiple touchpoints, sequencing awareness through conversion across the full path to purchase rather than duplicating spend competing for the same shopper.

Skin Grip's Sponsored Products video highlighting: waterproof, easy apply, hypoallergenic

Sponsored Brand video (20 second)

Results

Skin Grip's diversified video strategy demonstrates the impact of aligning creatives to each shopper's mindset rather than applying a uniform approach across placements. By designing distinct assets for Sponsored Brands video and Sponsored Products video—each suited to the decision point where shoppers encountered them—the brand achieved stronger engagement and higher conversion without sacrificing cost efficiency. Sponsored Products video drove a 3.7x higher click-through rate within search results, proving that product demonstration through video stands out and engages shoppers at the most critical moment of purchase consideration.¹ The campaign also delivered 15% higher conversion rate, showing that shoppers who viewed product video were significantly more likely to buy.² Critically, Skin Grip achieved these gains while maintaining flat ACOS, demonstrating that video creative investment drove incremental performance rather than simply shifting spend.³

The results highlight Sponsored Products video as an ideal solution for brands looking to maximize impact at the point of sale, particularly in trust-dependent categories where showing the product in action closes the gap between interest and purchase.

Sources

^1-3 Advertiser-provided data, US, 2026.