Skai and Grain Group help Cambio Roasters grow revenue 85% by bridging CTV to display

Goals

Cambio Roasters, a family-owned coffee company known for the world's first infinitely recyclable aluminum Keurig pod, needed to prove that upper-funnel CTV advertising could deliver measurable conversions on Amazon—beyond reach alone. The challenge was multi-layered: building an effective CTV approach that connected exposure to purchase, figuring out how to build a relevant audience based on CTV exposure, activating that audience through remarketing in a way that produced conversion, and managing this layered and sequential campaign in one place.

Without a way to manage audiences, activation, and measurement together, the incremental value of CTV remained unclear and impossible to scale into a repeatable full-funnel strategy. Cambio Roasters partnered with Skai, an advanced Amazon Ads partner whose technology helps Amazon advertisers automate, scale, and measure Amazon Advertising, and Grain Group, a full-service growth marketing agency, to design a full-funnel campaign that would bridge the gap between streaming awareness and Amazon conversion.

Approach

Together, Skai and Grain Group designed and executed a two-stage campaign that turned CTV exposure into a direct path to conversion, creating a seamless audience bridge from streaming TV to display. Skai gave Grain Group one uniquely centralized platform to plan, activate, and measure the entire CTV-to-display funnel, and Grain Group brought the audience strategy and hands-on campaign management that turned it into measurable Amazon revenue for Cambio Roasters.

In stage one, Grain Group ran CTV campaigns in Skai’s platform that reached high-intent, in-market coffee pod consumers on Prime Video and other streaming services. The agency selected consumer segments such as "Keurig Purchasers" and "Socially Conscious Companies." Performance rules were built to ensure a "Spend in Full" approach so that no budget went unused, maximizing reach across streaming services. This stage built the exact audience that would be carried into remarketing.

In stage two, Grain Group remarketed with display ads, built exclusively from users who had seen the CTV ad. Campaigns used Skai’s target return on ad spend (TROAS) bidding approach to optimize toward revenue while holding efficiency. This turned prior exposure into measurable purchases.

Skai's technology unified the workflow: CTV Center provided a consolidated view of performance across streaming and retail; Automated Actions kept spend aligned to plan without constant manual checks; and Pacing Monitor flagged delivery issues early, helping maintain consistent spend and performance throughout the campaign. The campaign leveraged Amazon DSP including Performance+, and Amazon Marketing Cloud (AMC) audiences to manage the audience bridge from CTV exposure to display activation.

Skai and Grain Group’s methodology demonstrated how treating CTV and display as one connected funnel—rather than separate silos—can create a measurable bridge from streaming awareness to Amazon conversion.

Results

The campaign delivered nearly 53 million combined impressions, including 15 million from CTV alone, and showed a powerful halo effect across Cambio Roasters' entire Amazon portfolio.¹

Revenue growth in remarketing campaigns reached 85% period-over-period, more than doubling the 40% target.² Conversions in conquesting campaigns increased 74%, also far exceeding the 40% goal.³ Return on ad spend (ROAS) lifted 14% during the CTV live period across all remarketing campaigns, nearly tripling the 5% target.⁴ Cost-per-conversion decreased 20% in conquesting campaigns, doubling the 10% reduction goal.⁵

The results extended beyond the remarketing campaigns themselves—some of their non-CTV campaigns also saw revenue growth, evidencing broader upper-funnel lift from CTV exposure.⁶

The success demonstrated that CTV exposure can lift performance broadly across an advertiser's portfolio when audiences are bridged effectively through display remarketing. The methodology is now being expanded with sequential creative, where display ads vary based on the CTV segment a user originally saw—strengthening the connection between viewing behavior and shopping behavior over time.

Sources

^1-6 Cambio Roasters, U.S., 2026.