Seiko is an innovative watch company focused on precision, utility, and beauty. Seiko's founder, Kintaro Hattori, had a vision to be "always one step ahead of the rest," and this vision has inspired the company through over a century of watchmaking. In 1969, Seiko launched the Seiko Quartz Astron, the world’s first quartz watch. In 2012, they launched the Seiko Astron, the world’s first GPS solar watch.
Note: There are a range of inputs that impact changes in branded search and earned media/organic exposure on Amazon.
Sources: Amazon Internal Data.
1 Branded search: % change in indexed keyword searches of advertised brand or products during the campaign period vs. pre-campaign period.
2 Earned media (organic retail impressions): % increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)