Revive expands Bloom's reach into new markets, driving 40% stronger brand engagement

Goals

As a media agency partnering with brands across a wide range of categories, Revive continually seeks efficient ways to help its brands grow their brand portfolio and reach new customers. As one of multiple brands in Revive's portfolio, Bloom presented an opportunity to test a more targeted growth strategy. With Bloom, Revive faced a growing challenge: rising customer acquisition costs in existing markets. Revive needed a solution that would help identify and reach untapped customer segments more efficiently. The team set a clear objective: discover new geographic markets where Bloom had meaningful room to grow and acquire new-to-brand customers more efficiently. Specifically, Revive aimed to reduce both the cost per new-to-brand detail page view and cost per branded search, the two key efficiency metrics the team used to evaluate Bloom's new-to-brand engagement, while expanding the brand's customer base across the United States.

Approach

Revive collaborated with Amazon Ads to activate Geographic Insights and Activation (GIA), available through Amazon DSP, using Amazon Marketing Cloud to build the sales index that currently powers GIA’s location optimization capabilities. Within Amazon DSP, GIA provided Revive with a map, revealing precisely where Bloom had a lower brand penetration compared to the category, representing key regions with significant untapped opportunity for new-to-brand growth. GIA uses Amazon's Sales Index, combining Brand Development Index and Category Development Index, to categorize regions by penetration level. Revive selected the “Low brand penetration” preset, targeting regions in the 0 to 30% range to reach new-to-brand customers in locations with the greatest sales growth opportunity. Rather than broadly distributing media spend across all markets, Revive used these geographic insights to prioritize investment toward the highest-opportunity regions. By concentrating spend in areas where Bloom was underpenetrated, Revive could efficiently reach customers who had limited prior exposure to the brand, maximizing the likelihood of new-to-brand engagement.

Results

This geographic targeting strategy delivered substantial improvements in Revive’s new-to-brand engagement efficiency for Bloom across the campaign period from April to June 2026. By focusing media investment on underpenetrated regions identified through GIA, Revive achieved a 40% lower cost per new-to-brand detail page view compared to their existing market campaigns, dropping from $11.89 to $7.11 per new-to-brand detail page view.¹ This significant reduction demonstrated that customers in these new geographic areas were highly receptive to Bloom’s messaging, engaging with product detail pages at a much more efficient cost. Additionally, the cost per branded search decreased by 21%, from $1.74 to $1.38, indicating that customers in these regions were not only viewing Bloom’s products but actively searching for the brand afterward, a strong signal of consideration and purchase intent.² This campaign drove 3,704 new-to-brand purchases in target growth markets.³ These results demonstrate that geographic precision can meaningfully improve marketing return on investment while reaching entirely new customer segments. For Revive, the campaign confirmed that smarter geographic allocation, guided by data revealing brand penetration levels in comparison to the category, can stretch acquisition budgets further without sacrificing quality of engagement.

Sources

^1-3 Advertiser-provided data, US, 2026.