Red Canoe Credit Union unlocks streaming TV with Creative Agent and sees a 10% lift in search

Goals

Streaming TV had been on Red Canoe Credit Union’s wish list for a while. While it was the right strategic channel to help the company raise brand awareness, it wasn’t accessible. The barrier was simple: they didn’t have any usable video.

Traditional production would have meant booking video shoots at branch locations, hiring actors, managing security considerations, and stretching timelines into months. It also would have required an investment that was hard to justify.

Red Canoe didn’t want to use a repurposed asset for streaming TV. They wanted to approach it as an upper-funnel brand play, built for lean-back viewing and long-term impact. The goal was to reach growth audiences within their geographic footprint, avoid wasted impressions in major metros outside their service area, and prove that streaming TV could be both effective and efficient for a regional financial institution.

They needed a way in.

Red Canoe streaming TV advertisement

Approach

Creative Agent made streaming TV possible for Red Canoe. Creative Agent is Amazon Ads AI partner for building campaign-ready ads through a guided conversational interface, available via the standalone Creative Studio site or in the Ad Console.

Red Canoe developed the script and concept internally. They shared brand guidelines and reference imagery. Creative Agent generated scenes, created voiceovers, added music, and produced end cards in one streamlined flow. Red Canoe refined the work through a small number of iterations.

The team had tested other AI tools before. The results often felt artificial. Skin tones looked unnatural. Audio sounded canned. The creative never quite held up. With Creative Agent, that wasn’t the case. The visuals felt grounded. The voiceovers sounded human. The final creative looked like it belonged on streaming TV.

Creative control stayed with the marketing team. They decided what went into the tool, what stayed out, and which versions moved forward. Early drafts stayed internal so the team could refine and build confidence before sharing more broadly.

One element quickly became a non-negotiable: the dog.

A golden retriever featured in the creative immediately resonated. He became a unifying thread across versions and was soon nicknamed Finley. Finley appeared in both rural and urban executions, helping the creative feel cohesive while still tailored to different audiences.

What would normally take months came together in four weeks. There were no shoots to coordinate, no vendors to manage, no production bottlenecks to navigate. Creative Agent removed the barriers that had kept streaming TV out of reach.

Results

The campaign ran across Amazon streaming TV inventory, including third-party placements. The objective was brand lift, not direct response.

During a period that is typically slower for credit unions, Red Canoe saw a 10% lift in organic search traffic and a 5% increase in direct site visits.¹ Customers mentioned the ad in branches. Finley became recognizable.

The efficiency of streaming TV was a surprise as well. Cost per mille (CPM) came in well below historical expectations, reinforcing that this was not only a creative unlock, but also a smart investment.

Creative Agent did more than produce a video. It unlocked streaming TV as a channel. What had been out of reach became achievable and repeatable. Streaming TV is now part of the media plan—and you can expect to see Finley again.

Sources

¹ Red Canoe Credit Union, 2026.

Creative Agent is an early-stage product.