Quest Nutrition has always had a deep and loyal base of followers; however, they wanted to create new fans—to do this, they looked to streaming TV, also known as over-the-top (OTT). Quest Nutrition began using Amazon Advertising Streaming TV ads to drive awareness for their brand at scale while still reaching relevant audiences, using Amazon’s first-party audience insights and measurement tools.
– Suzanne Ginestro, Chief Marketing Officer, Quest NutritionWith Amazon Advertising, we get reach, we get insights, but most importantly, we get measurement tools so that we can actually see that our advertising is working.
Streaming TV ads have been an integral part of driving brand awareness and growing Quest Nutrition’s audience. During its Streaming TV ads campaign, branded shopping queries were up 8.5x and product detail page views increased by 49% compared to the previous month.
Watch the video below to hear more about Quest Nutrition and how the brand reached unique and relevant audiences at scale with the help of Streaming TV ads.
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