Purple Mattress showcases its innovative technology and unique brand message with Amazon Advertising

When the mattress company Purple wanted to reach new audiences to educate them about its unique mattress technology, it turned to Amazon Advertising. It created a Store, which included information about the mattress technology and the company, as well as humorous brand videos and product listings. To drive customers to the Store, it employed tactics like video in search to differentiate itself with product videos appearing in search results. It also used Sponsored Products to reach customers currently in mattress-shopping mode. Purple has used insights gained from advertising with Amazon to help inform its growth strategy and make marketing decisions.