Ask the average parent of a newborn about rest, and you’re likely to hear that they aren’t getting much of it—but they are paying close attention to when and how their baby sleeps. Nanit offers a range of consumer electronics products to help families monitor and track the health and growth of their babies, including vision-tracking cameras, breathing monitors, smart sheets, and more.
With preexisting Stores in the US and Canada, Nanit launched in the UK in January 2020. The following month, Nanit began their UK partnership with LSM Global, a sales and marketing agency focusing on growth-based strategies for vendors and sellers in the Amazon store.
In mid-2021, Nanit tasked LSM Global with relaunching and improving their brand presence in the Amazon store in the UK, with key performance indicators (KPIs) focusing on glance views (page hits), sales growth, new-to-brand (NTB) customer percentage, and a range of digital advertising metrics such as ad impressions, ad clicks, and detail page view rate (DPVR).
Nanit’s consumer research suggested that general awareness of their product offerings among customer audiences looking for similar products was low. LSM Global took this research into consideration from the beginning, working with Nanit to optimize their product detail pages for retail readiness. New content for product detail pages and the Store focused on the premium and exclusive features from Nanit’s products.