LIPPS’s preferred Amazon Ads solution, Sponsored Products, include easy-to-create cost-per-click ads that promote products sold in the Amazon store, which LIPPS uses to help generate sales. In addition, they’re using Sponsored Brands to help raise brand awareness. Lastly, they use Sponsored Display to help promote the brand anywhere customers spend their time during sales events. To increase the effectiveness of their ads, LIPPS groups the products they promote by relevance and create unique keyword strategies for each. Furthermore, they regularly fine-tune product images and videos, which contribute to their products’ appeal. Moving forward, LIPPS intends to accelerate their investment in Sponsored Brands, as brand building remains their top priority.