How Linenspa reengaged high-intent shoppers using display ads
Founded in 2003, Linenspa is a bedding and sleep brand on a mission to create a bedding brand that "provides quality comfort at a price everyone could afford." They have evolved their product offering to become a "one-stop shop" for all things bedding, including an affordable mattress, pillows, waterproof protectors, and versatile bedding.
Linenspa wanted to reengage and convert shoppers who showed intent to purchase their products.
To remarket to this high-intent audience on and off Amazon, Linenspa added display ads to complement their search advertising approach. By adding display ads to their media strategy, they were able to engage shoppers who had previously visited one or more of the brand’s product detail pages. The brand also leveraged dynamic e-commerce ads to integrate the power of unique and familiar Amazon shopping features, such as customer reviews and Add to Cart buttons, into their display creative.
- 1.6X higher ROAS (return on ad spend) achieved from the display campaign compared to search campaign ROAS
- 34% increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)1
- 2X increase in their average daily sales (vs. pre-campaign period)2
Note: There are a range of inputs that impact changes in earned media/organic exposure on Amazon.
Sources: Amazon internal data
1 Earned media: % increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)
2 Average daily sales of promoted products during the campaign period (vs. pre-campaign period)