HSBC UK increases card usage on Amazon

1-Click ordering places Amazon customers’ orders automatically so that they can skip the shopping cart, simplifying their shopping experience.

When customers select “Buy now with 1-Click” on any product page, their order will automatically be placed using the billing and delivery information associated with their 1-Click settings. This not only enables faster checkout but also automatically puts all 1-Click purchases on to the card that they’ve chosen.

Through Amazon Ads 1-Click promotions, financial services brands can help increase their card usage on Amazon by offering shoppers a promotion (e.g., $10 off at Amazon) for choosing their bank’s card as their 1-Click payment method. Customers see an immediate benefit in the form of a promotional offer, and advertisers have seen both short-term and long-term impact on card usage.

HSBC UK used this program to offer eligible customers a promotion (£10 off at Amazon) for selecting their HSBC UK debit card as their 1-Click payment method.

HSBC UK also worked with Amazon Ads to implement a campaign strategy using a variety of display creatives to help customers discover the offer landing page on Amazon.

This campaign delivered 100%¹ of its promotion goal for the number of customers who selected their HSBC UK debit card to be their 1-Click payment method during the three-week campaign. On average, HSBC UK customers increased the use of their HSBC UK debit card by 59% on Amazon year over year,² resulting in two times the monthly transaction volume on Amazon in the UK.