Holy Stone is a growing brand with a mission to share the joy of flying a drone with everyone. They offer drones for fliers at every experience level, and they believed that video would be an ideal way to showcase their brand value for potential customers. Through video advertising, and thanks to the combination of audio and visual elements, Holy Stone wanted to educate the viewers about the drone’s key features and showcase the product in action. In particular, the brand wanted to demonstrate the clear and vivid photos and videos captured by their Holy Stone 720E drone, which features an electronic image stabilization (EIS) system and the 4K UHD camera.
But with little time and a lack of the right resources to create the video assets in-house, they needed to find a way to unlock new video opportunities and provide the brand storytelling that would help them engage potential customers. And that is how the successful collaboration between Holy Stone and Amazon Ads started, which resulted in a 30-second video optimized for Streaming TV ads.