A campaign across multiple Amazon touch points drives brand awareness for a hair care brand
Launch a new hair care product line and deepen brand identity of high-fashion style at consumer prices alongside NYC fashion events.
Reach connected millennials and fashion enthusiasts using Amazon’s unique touch points and existing fashion event sponsorship.
Increases in brand favorability 3x CPG benchmarks.
The full story
A prominent hair care brand worked with Amazon (an existing sponsor of global fashion events) to build awareness for its new product line, deepen brand identity, and accelerate sales. To achieve these goals, the brand launched a cross-screen campaign including impactful formats across Fire tablet, desktop, and mobile. Leveraging Amazon’s lifestyle fashion audiences, the campaign drove lift across core branding success metrics, measured by a Millward Brown Brand Lift study.
- 11% lift in brand awareness, 4x the CPG benchmarks
- 14% lift in brand favorability, 3x the CPG benchmarks
- 10% lift in purchase intent, 4x the CPG benchmarks