EcoFlow boosts shopper consideration for their energy-saving generator on Prime Day

The modern world runs on energy, and EcoFlow—a technology company that specializes in creating products that deliver portable, clean, and reliable power—wanted to increase awareness for their new energy-saving generator, the DELTA 2 portable power station. The brand was interested in boosting their global marketing reach with audiences and turned to Amazon Ads to help launch a new campaign for Prime Day 2022.

EcoFlow, a rapidly growing company with operational headquarters located in the U.S., Germany, and Japan, has more than 2 million customers in more than 100 regions worldwide. One of EcoFlow’s marketing goals is to help consumers break out of the mindset that generators are products that are only necessary during emergencies or power outages.

The company wanted to show consumers that their product wasn’t just a generator but a way to power consumers’ daily lives with portable, clean energy. Additionally, with new advancements in the energy industry, EcoFlow wants more consumers to understand the benefits of using this renewable resource. That’s why many of EcoFlow’s customers were early adopters of clean-energy products, but the company was hoping to expand their reach to a wider consumer base.

EcoFlow believes that everyone deserves the right to access basic power. “The mission of our company,” Magda Partyka, communications manager of Europe at EcoFlow, told Amazon Ads, “is to be a reliable and trusted energy companion for customers around the world.”

That idea inspired the company to launch a crowdfunding campaign in 2021 on Kickstarter, where they first revealed the DELTA Pro portable power station, which generates clean energy. The product was a huge hit with Kickstarter’s audience and broke the website’s record for the most funded tech project. It was later named one of TIME’s 100 Best Inventions of 2021 and won the Red Dot Award 2022 for best product design.

Seeing the excitement around their product inspired EcoFlow to further invest in building up their marketing strategy with consistent, always-on messaging and campaigns, which they leveraged with the help of Amazon Ads to further extend their reach.

For Prime Day 2022, EcoFlow worked with Amazon Ads to launch a custom landing page and the brand collaborated with the team at Amazon Moments, a service that helps brands deliver physical and digital rewards to shoppers, for the DELTA 2 portable power stations. These activations helped create an immersive shopping experience for customers. EcoFlow also worked with the Amazon Ads Brand Innovation Lab team to customize a branded solution of Amazon Fire TV and Twitch, which helped increase campaign visibility. Additionally, the company also harnessed the power of Amazon Web Services by using cloud computing to further their campaign goals.

Overall, the campaign generated sales across the world, with DELTA 2 topping the best-seller list on Amazon in the U.S., Japan, and Europe.

“The campaign was a big success,” Partyka said. “We not only increased sales but raised awareness for EcoFlow, which is really important because our goal is to make a bigger impact by powering communities in a sustainable way.”