Casio increased awareness on Amazon.in with Amazon DSP and Stores
In 2020, Casio worked with Amazon Advertising to create a campaign to reach Millennial shoppers. Their goal was to increase awareness and drive consideration for newly launched G-Shock smartwatches, whose features—including a heart rate monitor, step tracker, thermometer, and GPS function—support customers during workouts.
Driving awareness and consideration for newly launched G-Shock smartwatches
Casio developed a two-pronged approach. First, they used Amazon Pi reports and Audience Insights to learn about the buying behavior of potential smartwatch customers. Amazon Pi is a self-serve insights platform for advertisers in India that helps brands make informed decisions on Amazon Advertising. In addition, Amazon Pi reports help advertisers track brand performance across the customer journey. With Amazon Pi and Audience Insights, Casio analyzed search, market basket, and alternate purchase reports to identify their audience for the campaign.
Next, Casio used Amazon’s programmatic solution, Amazon DSP, to run video ads to reach in-market smartwatch shoppers that included a link to Casio’s Store on Amazon.in. The creative emphasized the product features that helps customers during their workout sessions. The Store highlighted more information about the product features to help customers better understand the watch’s functionality.
Later, Casio used Amazon DSP to run display ads on Amazon.in to reach customers. Customers who wanted to learn more about the G-Shock smartwatch could click to go to a product detail page that gave more information about the product features in detail.
Increasing unique visitors and page views
The campaign drove a 400% increase in unique visitors and a 330% increase in product detail page views. Forty-eight percent of the total units sold during the campaign period were attributed to display ads.
Whilst Amazon Seller Services Private Limited ("Amazon") has used reasonable endeavours in compiling the information provided, Amazon provides no assurance as to its accuracy, completeness or usefulness or that such information is error-free. Amazon does not guarantee similar results for prospective brands since the results are dependent on various factors which are not under Amazon’s control. Amazon hereby disclaims any and all liability and assumes no responsibility whatsoever for consequences resulting from use of such information. You agree to use the information, at your own risk and expressly waive any and all claims, rights of action and/or remedies (under law or otherwise) that you may have against Amazon arising out of or in connection with the use of such information. Any copying, redistribution or republication of the information, or any portion thereof, without prior written consent of Amazon is strictly prohibited.