BUXOM collaborated with Envision Horizons, a full-service Amazon Ads partner, to help reach new customers at the end of 2022. They set three ambitious goals for the campaign: increasing sales, boosting average ad impressions to over 25 million each month, and restructuring ad campaigns to reach optimal performance within 30 days of launch.
Envision Horizons helped BUXOM create a multifaceted advertising strategy to maximize shopper engagement. They deployed a combination of Amazon Ads products, including Sponsored Brands, Sponsored Products, and Sponsored Display—cost-per-click (CPC) ad types that creatively showcase brands and products. Each of these ad formats played a unique role in capturing customers at different stages of the shopping journey, from initial awareness to the final purchase decision. In addition, they used Amazon DSP to reach broader audiences, boost impression counts, and improve the shopping experience for customers.
Throughout the campaign, Envision Horizons and BUXOM refined and optimized targeting parameters, using campaign performance metrics from both Amazon and a third-party solution. They primarily performed extensive, ongoing keyword research to achieve relevance and maximize visibility. Analyzing customer behavior gave them the insights they needed to create dynamic, tailored messaging and increase engagement. They also analyzed competitors’ tactics so that they could differentiate BUXOM’s marketing.