Amazon DSP delivers healthy performance, surpassing client goals

This weight loss company looked to its advertising agency to expand its customer base. Using Amazon DSP, the company drove sales, beating CPA goals by 39%.


The client’s primary goal was to increase sales, capturing new customers and driving them online to sign-up for a weight loss service plan. To track success, the client’s goal was to stay within a $65 CPA (cost-per-acquisition).

Amazon media solution

Using Amazon DSP, the agency was able to:

  • Leverage Amazon’s first-party audience segments—engaging and optimizing to a combination of in-market and lifestyle segments
  • Reach Amazon customers at scale, accessing unique supply on Amazon owned-and-operated websites, as well as placements negotiated through high-quality direct publisher relationships across the web and mobile, and leading exchanges
  • Optimize targeting to drive campaign performance
39% lower CPA with AAP vs client goal

Source: Internal Amazon and advertiser data


DSP beat the client’s CPA goal by 39%, delivering an average CPA of $39.36.